Our journey at the Cloud Expo Europe in Frankfurt.

People10 Technologies Inc. exhibited at the Cloud Expo Europe Frankfurt in Messe Frankfurt, Germany on May 10th and 11th, 2023. The leading event for cloud technology had “cyber security” as their main topic. It featured a dedicated area for the attendees to learn about the risk in cybercrime and how to protect their business.

Our team was represented by Rakesh Dahiya (CEO), Nisha Shoukath (President & COO) and Nesamani Divakar (Business Development Manager), who showcased and discussed People10’s Cloud offerings such as Cloud consulting, Cloud migration, Cloud optimization, DevOps, Data management, Information security, data migration, end-to-end cloud migration, data security and compliance, among other solutions.

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About the event

Cloud Expo Europe Frankfurt was designed for C-level, Directors and heads of IT departments, digital transformation leaders, IT architects, managers, developers, and representatives from tech companies across the globe. The Cloud event offered cutting-edge content from leading end users, technical discussions including cybersecurity and DevOps.

The two-day conference program featured 200+ hours of exciting panel discussions, inspiring keynotes, and speaker sessions. Over 300 exhibitors registered for the event from well-known companies.  Cloud Expo Frankfurt co-located 2 events: “Big Data & AI World and Data Centre World”, making it the largest gathering of data center specialists, engineers, innovators and business leaders in Central Europe & the DACH region. 

The event had a number of stages such as Digital Transformation Keynote Theatre, DevOps, Cloud-Native and Open Source Theatre, GAIA-X Theatre, Cybersecurity Keynote Theatre, and Cybersecurity Theatre 2 where the speaker sessions and panel discussions were organized.

In addition, the event offered a VIP experience eligible only for decision makers and end-to-end users of technology. Those who had this pass joined an exclusive community of industry leaders, influencers, and C-Level visionaries in a high-value networking area with dedicated breakout spaces, helping them to connect with key decision-makers during bespoke networking opportunities. Only VIPs had access to exclusive lounges and had the best seats in the house with a reserved-front row seating at the conferences, speaker sessions, and panel discussions.

There were lots of takeaways and goals to achieve at the event for all attendees.

Technical Sessions:

The technical sessions were an important aspect of this conference. Insightful topics were discussed such as Cloud Computing, Digital Transformation, Cloud & Cyber Security, DevSecOps, and more. Being a speaker or a part of the panel discussion helped participants make valuable contacts with other decision makers at the conference, and provided an opportunity to connect with the industry experts on stage.

Some of the speakers and keynote speakers and their topics were:

  • Danny Parizada (Solutions Engineer at JFrog's DevOps Acceleration, JFrog)

       Topic: Continuously Securing the Software Supply Chain

       Topic: Unlock The Power of Postgres: Every Datatype, Every Cloud, Everywhere

       Topic: Building a Solid Cloud Tech Stack for Your Business

  • Alexander Fritz (Digital Transformation Lead - Takeda Manufacturing Austria AG) Keynote speaker

       Topic: Survival of the fittest - why digital transformation matters

       Topic: Digital Transformation – Operating Model & Organizational Structure

  • Nils Michaelis (Head of Digital Product Operations - THE LEGO GROUP) Keynote speaker

       Topic: Building a digital product organization – brick by brick

Panel: How do we improve cloud infrastructure with sustainability in mind?

Exhibitors and Sponsors at Cloud Expo Europe:

Cloud Expo Europe in Frankfurt had thousands of professionals from across the technology industries.  As an exhibitor, we met leading business professionals who were keen to learn and share their knowledge about the latest technology solutions. 

In addition, being an exhibitor also offered great opportunities prior to the event that we all took advantage of, such as being able to connect through the event portal with thousands of visitors and exhibitors, and schedule and meet potential new leads. We were also able to customize our company’s profile, increasing our brand awareness. Some of the exhibitors were Abat, Bechtle, Capgemini, Delphix, Anexia, Dynatrace.

Customized sponsorship packages offered a great advantage to showcase brands to a maximum number of Cloud service providers driving more traffic towards the booths.  There were 6 sponsorship categories which were: Platinum: Trendmicro, Crowdstrike, Gold: Tresorit, AudiAkamai, Silver: Fastly, Mazebolt, FPT software, Theater: Manageengine, Cafe: Greenmountain, and Registration: OVHcloud.

We were located at booth L065 across from the CEE VIP Lounge  where sponsors like Audi, Vertiv and Gitlab held meetings with visitors. Such an strategic location helped us to attract many visitors from well-known companies, such as Ruslan Germanov (Manager Web Architecture and Operations of MarketVector Indexes), Dunya Lakmanaarachchi (Manager Corporate Strategy and M&A of Lufthansa AirPlus Servicekarten), Korbi Zollner (Senior Manager, Field Engineering of Starburst), Gabor Halmosi  (Chief Product Officer of Nitrolearning Zrt), Antonija Hinckel Osojnik (IT Lawyer of Whizzk), and Telmo Duro (Enterprise platforms manager of Top Air Portugal).

Another attraction for visitors to our booth was the raffle that we organized. Many exhibitors were part of the raffle, out of which Anuj Arora was the one lucky winner who had the chance to win a Meta Quest 2 - Advanced All-In-One VR Headset!

Raffle winner

Networking Opportunities:

Plenty of fun & stress-free networking events took place at the Cloud Expo, which also helped the visitors to build new connections.

One of them took place on May 10th, at 5 pm outside hall 8. “MyFest” was a free, relaxed and unforgettable event where everyone enjoyed a fantastic evening with drinks, food and music. MyFest powered by Audi offered free beers for attendees to enjoy while mingling and networking. It also featured a lively brass band that provided the perfect soundtrack for the evening, creating an energetic and joyful atmosphere.

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On the last day of the event at 2pm, in the DevOps, Cloud-Native and Open Source Theatre, a special event was dedicated to women working in the tech industry. The “Women in Tech Panel & Networking Event”  was free to attend, and it gave an opportunity to learn from an inspiring panel who were keen to discuss major developments across the tech environment.

Following the “Women in Tech Panel”, both the VIP Lounge and the Big Data & AI World VIP Lounge were opened. The “Women in Tech Reception” provided an exclusive experience for female attendees to network and build important connections over a few drinks.

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Conclusion:

The event provided a wide range of opportunities for companies to showcase their latest cloud innovations and solutions. The exhibitors demonstrated their products and services to a highly targeted audience, which included clients, partners, and investors, allowing them to generate leads, build brand awareness, and establish themselves as thought leaders in their respective fields.

The event brought together Cloud innovators, technologists, and business leaders, to help them shape their future and deliver successful digital transformation helping to address challenges and opportunities to gain actionable advice from world-leading experts and solutions providers.

Overall, the event gave us a valuable platform to connect with individuals and organizations interested in Cloud computing, to stay up to date with the latest developments in the industry, and gain new insights.

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